It was never your fault.

Fat loss built for your hormones. Not someone else's body.

You did everything right. The plan was built wrong.

5,000+women coached since 2016
39.1Kon Instagram
10 yearsof hormonal coaching

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Real transformations

Before and after, from real clients.

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Inside the WhatsApp group

Real check-ins, real clients.

Meal check-ins, weight updates and honest conversations from inside our coaching groups. Names and faces are blurred to protect client privacy.

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You are not alone

You're not imagining this.

Maybe you have wondered if this is still your body. If you are still fully yourself. If anyone will look at you the way they used to. If this is somehow something you did.

You are not the only one asking. None of it is about willpower. It is hormones nobody explained to you properly, and a body that was never given the right instructions.

That changes here.

What's actually happening

Your body isn't broken. It's running on different instructions.

Three things quietly work against you with PCOS and thyroid. Once you can see them, the last few years start to make sense.

01 — Insulin

Fat gets stored more easily

With PCOS, your cells respond less to insulin. So your body holds onto fat, especially around the middle, and burns it more slowly. Eating even less does not fix that signal.

02 — Metabolism

You burn less for the same effort

An underactive thyroid lowers the rate your body uses energy. The same food and the same workout give you a smaller result than they give someone without it.

03 — The cycle

It feeds on itself

High insulin drives cravings and energy crashes, which lead to more storage. Left alone, the loop tightens. This is why willpower alone was never going to win.

So we fix the hormones first. The fat loss follows.

Which one is you?

Find your hormonal type in 2 minutes.

Three quick questions. We'll show you where your body is likely stuck, and exactly where to start.

Take the quiz
The IAAJ approach

Three things at once. Because they were never separate problems.

Nutrition

Built around your condition, not a template. Adjusted as your body changes.

Fitness

Training that fits your life and your body's actual capacity, home or gym.

Mindset

Consistency is the real variable, not willpower. We build habits that hold.

How it works

Four steps from enquiry to your plan.

01

Enquire

Message on WhatsApp or fill the form. Tell us what you are dealing with.

02

Assessment

We understand your condition, history, routine and goals in detail.

03

Your plan

The team builds your nutrition and training plan before day one.

04

The journey

Weekly check ins, adjustments, direct support for 90 days.

The founder

Gaurav Pawar

Gaurav founded It's All About Journey in 2016, and has spent 10 years in health and fitness coaching. Since then, IAAJ has coached over 5,000 clients, first from Pune, now across India and increasingly with clients internationally.

The hormonal specialisation came from a simple pattern he kept seeing: women doing everything right on paper, and still not seeing results, because the plan was never built for a body dealing with PCOS or thyroid issues in the first place. Fix the hormones first, and the results follow.

Gaurav Pawar, founder of It's All About Journey
A real team behind you

A coach, a Nutrition Journey Master, a Workout Journey Master, a Care Journey Master, and support that answers.

Founder & Coach

Gaurav Pawar leads every client's assessment and oversees the coaching approach.

Nutrition Journey Master

Builds and adjusts your personalised nutrition plan around your condition and progress, and checks your daily meal photos.

Workout Journey Master

Designs your training plan around your equipment, schedule and body, and runs your PT sessions where included.

Care Journey Master

Checks in on your group once or twice a week, or whenever it is needed, to see how you are really doing, not just how the plan is going.

Backed by ten years and 5,000+ women coached. Trusted by well-known creators and actresses across India.

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Ready when you are

Tell us what you are dealing with.

We take a maximum of 10 new clients each month, since coaching is personal and hands-on. Message us to check current availability.