About IAAJ

It was never about willpower.

I watched women suffer. I decided to fix it.

It's All About Journey was built on one idea: standard diets are made for bodies without hormonal conditions. That is why they fail women with PCOS and thyroid issues.

The founder

Gaurav Pawar

Gaurav founded It's All About Journey in 2016, and has spent 10 years in health and fitness coaching. Since then, IAAJ has coached over 5,000 clients, first from Pune, now across India and increasingly with clients internationally.

The hormonal specialisation came from a simple pattern he kept seeing: women doing everything right on paper, and still not seeing results, because the plan was never built for a body dealing with PCOS or thyroid issues in the first place. Fix the hormones first, and the results follow.

Gaurav Pawar, founder of It's All About Journey

Philosophy

This is a journey, not a 30 day fix.

No crash diets

Plans are built to hold up long after the coaching ends, not just for a quick before and after.

Your body, your plan

PCOS and thyroid do not behave the same way in every woman. Your plan is built around yours.

Real, hands on support

Direct WhatsApp access to the team, not an app with no one on the other end.

The team

A coach, a Nutrition Journey Master, a Workout Journey Master, a Care Journey Master, and support that answers.

Founder & Coach

Gaurav Pawar leads every client's assessment and oversees the coaching approach.

Nutrition Journey Master

Builds and adjusts your personalised nutrition plan around your condition and progress, and checks your daily meal photos.

Workout Journey Master

Designs your training plan around your equipment, schedule and body, and runs your PT sessions where included.

Care Journey Master

Checks in on your group once or twice a week, or whenever it is needed, to see how you are really doing, not just how the plan is going. Sometimes that means listening more than advising.

Together, Gaurav and the team are your Journey Masters, the people on the other end of every WhatsApp message and weekly check in.

"The support that finally moves you does not always come from someone who already knows you. Sometimes it is a stranger who happens to understand your body."